Bigger reads faster
Large-format space creates room for a message drivers can understand at speed.
I-5 Exit 668 · East side of freeway
Your business. Seen from Interstate 5.
Three large-format, illuminated freeway billboards in Anderson, Shasta County—built to put your business in front of northbound and southbound traffic, day and night.
55,000vehicles per day
1.65Mvehicles per month
20M+vehicles per year
41,250daily adult exposure per display
Traffic and DEC audience figures are from current i5ad.com site materials.
The displays
Large format. Direct read. Clear presence.
A strong freeway board gives motorists enough distance and time to register your message. These 12 × 40 ft displays are positioned for visibility near Anderson’s Exit 668.
Why outdoor
A message your market can’t scroll past.
For hotels, motels, casinos, restaurants and local services, freeway advertising meets customers while they are already moving through the market.
- 01Always visibleIlluminated displays work through daytime and nighttime traffic.
- 02Broad reachOne placement addresses drivers traveling both northbound and southbound.
- 03Built for recallA simple, high-contrast message on a 12 × 40 ft face is hard to miss.
Interstate 5
Exit 668
Anderson, CA
3 giant billboards on the east side of I-5
Choose well
Don’t compare billboards on rent alone.
The value of a board comes from how clearly, how long and how often people can see it. Start with the factors that shape real roadside performance.
Seconds matter
Longer, unobstructed approaches give your headline and brand more time to register.
Closer is stronger
A board positioned nearer the roadway generally delivers a more direct visual impression.
Own the night
High-CRI LED illumination improves clarity and extends visibility beyond daylight hours.
Protect the sightline
Trees, bridges and clutter can reduce impact. A clean, isolated view carries more value.
Measure the audience
AADT and DEC help frame how many vehicles and adults may encounter each display.
More factors to compare
Road configuration, height, direct-read versus cross-read placement, nearby visual distractions and competing boards all affect performance. A straight approach and isolated placement can make a message easier to notice.
Shasta Publicity Group, LLC
Put your message on I-5.
Call or email to discuss your campaign, board availability and the right message for freeway traffic.