Advantages of Outdoor Media

Delivers a lower cost per thousand and a lower cost per rating point compared to other local media More exposure for the ad dollars being invested Localizes messages to geographic or demographic targets Saves money by minimizing the wasted exposures that reach non-prospects Delivers messages in an uncluttered environment with dynamic colors using photographic representations Messages will be seen by consumers so brands will stand out from competitors Delivers repeated exposures of your message to today's highly mobile consumer Ad dollars have more impact because consumers will retain a brand name and message over the competition Delivers messages constantly - 24 hours a day Delivers messages to today's highly mobile consumers who are driving more miles and spending more time in their cars than ever before